2012 Community Initative
River Rock “Building Community Roots”
What is the “Building Community Roots” Initiative?
In 2012, for every gift purchased through River Rock, we will match and send the same quantity of a select gift for you to donate to a charity in your community.
How was the initiative created?
Through our extensive annual ConsumerNSight research of the consumer and the financial services industry, we learned that 45% of consumers have a negative perception about financial institutions. Unfortunately, community-based financial institutions have been lumped into this unfavorable stigma around “Big Banks”.
How was the initiative initially received by consumers?
Knowing this perception, and coupling it with River Rock’s mission and culture of giving back to the community, we took the concept of “Building Community Roots” to consumers. We were astounded to learn that 75% of consumers said that it would make a difference in choosing their banking relationship if they knew the financial institution gave back to the community.
Who benefits from “Building Community Roots”?
Recipients – feel appreciated and recognized; brings awareness to cause
Consumers – thanked for their business; feels a part of effort
Financial Institutions –
River Rock – supports our mission; demonstrates our culture
How does it work?
Upon scheduled shipment of your selected incentive, River Rock will ship the same number of the select gift to one location to then be donated to your community. With logistics being taken care of, this easily allows you to focus your energy on donating these to your local charity of choice. Leverage your team’s passion and creativity to promote the spirit of giving both internally and externally.
